I love my wife.
I love my children.
I love bare feet, cool grass, hot sand.
I love a good long walk with someone you love.
I love dinner, at home, with friends.
I love really old trees.
I love having the time to do it right (and doing it!).
I love moonlit Wilderness.
I love a good Steak.
I love when music infuses your blood.
I love a crackling, hissing, glowing, living Fire.
I love coffee, made just right.
I love the right retort.

"I like your idea, it's fun, personal, non corporate, and it will provide a great starting place for the gift-giving process when you are stuck for ideas.

If you forget non-corporate for a moment, you could create ilove.com, create a registry, team up with, say, surprise.com and Amazon.com, to create the auto-wish-list. Which circumvents the 'Oh! you got me just what I asked for... You're so reliable!'"